Attracting a new audience
Jackpocket is attracting a new demographic of players to the Lottery: younger, tech-savvy professionals. This is a group that is accustomed to on-demand digital services and currently underserved by retailers.
Studies have also shown that the convenience of online lottery play does not negatively impact retailer sales. In fact, it may be the opposite as Michigan retails sales increased after online play was introduced:
Features Benefiting Retailers (and Consumers)
With the Jackpocket app, players can find the nearest lottery retailer anywhere in the country using an in-app map for the purposes of buying tickets, purchasing goods, or even claiming a winning prize.
In-store redemptions will allow Jackpocket players to redeem winning tickets using their phones at any existing retail location. This will drive new customers with cash-in-hand to retail businesses.
Jackpocket players can refill credits to their accounts at traditional Retail Network locations. This provides additional convenience to the players as well as added benefit to retailers.
Jackpocket has created a channel for retailers to acquire new customers via in-app promotions. Retailers will have the ability to target nearby players with relevant offers such as instant tickets.
Jackpocket Retailer Locator
With the Jackpocket app, players can find their nearest lottery retailer. Our in-app map has every lottery retailer in the United States, British Columbia, and Ontario.
Players can choose to get directions or even order an Uber or Lyft right to a retailer.