Jackpocket is creating a new demographic of lottery players

Jackpocket is attracting a new demographic of lottery players who are tech savvy, affluent, and younger. As a result, the state and its beneficiaries are receiving new incremental revenue.

Who is the average Jackpocket user?

Many characteristics of the average Jackpocket player show how they differ from the traditional lotto audience.

Mapping the data

Where are Jackpocket users playing?

Jackpocket plays are heavily concentrated in midtown and lower Manhattan. Areas with high rates of poverty such as the South Bronx have the lowest concentration of plays.